Data Protection Statement

Base Apparel respects the privacy of each person who visits our website. Now we would like to inform you of the type of data collected by Base Apparel and how they are used. You will also learn how you can exercise your data subjects’ rights. Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data. This Data Protection Statement does not apply to websites accessible via hyperlinks on Base Apparel websites.
Base Apparel uses personal data primarily to provide this website to the users. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Base Apparel.

Base Apparel stores and processes data specifically for the following purposes:
When users visit the website, Base Apparel automatically collects and stores certain data. This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, and images as well as data files provided for downloading, etc.), the activity of users in the context of the website, the type of respective end-device, the used type of browser as well as the date and time of use. 
Base Apparel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks. Aside from this, Base Apparel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.
The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the website; or (2) Base Apparel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the website and that it is tailored to the users’ needs.

You may have provided your contact data via our “CONTACT US” contact form.
We will use your data for the purpose of replying to your request.
The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for processing your request.
If you have not given consent to a longer storage duration e.g. in the course of our stakeholder relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies.
Other recipients of personal data are:
* people/companies that participate to the delivery of goods / services / making payments on the basis of a contract 
* e-shop providers and other services related to the operation of an e-shop (SHOPTET)
* other providers of marketing services
* accountant services
The administrator does intend to transfer personal data to a third country (to a non-EU country) or an international organization. The recipients of personal data in third countries are providers of mailing services / cloud services.
We at Base Apparel use cookies to enable you to get more out of our website (the “Website”). This Cookies Policy sets out what cookies may be set when you visit the Website and how to reject or delete those cookies.
Cookies are small units of data temporarily stored on your computer or mobile device to increase your website experience. Cookies do not contain any personal information about you and cannot be used to identify an individual user. A cookie often includes a unique identifier, which is an anonymous number (randomly generated) stored on your device. Some expire at the end of your website session; others remain on your computer for longer.
* First-party Cookies:
First-party cookies are set by the website you are visiting and they can only be read by that site. For more information about the first-party cookies set on the Website, please see “Cookies set on the Website” below.
* Third-party Cookies:
Third-party cookies are set by other organisations that we use for different services. For example, we use external analytics services and these suppliers set cookies in order to report to us what’s popular and what’s not.
The Website may contain content embedded from YouTube, for example. YouTube may set its own cookies on your browser in order to display video content and monitor non-attributable statistical information. Information on YouTube’s privacy policy and how to opt out can be found here: 
The Website also enables “plug-ins” from Facebook and Twitter and those sites may set a cookie when you are also logged into their service. We do not control the dissemination of these cookies and you should check the relevant third party website for more information about these.
Base Apparel has no control over, nor accepts liability for third-party cookies. Please refer to the relevant third-party's website for more information.
* The information contained in cookies on the Website is used to improve our services to you, for example:
as necessary for website operation, for example, to enable you to login to areas of the Website;
enabling a service to recognize your device so you don't have to give the same information several times for a task or during a session, e.g. filling out a web form or a web survey or remembering your preferences;
supporting the My Collection functionality allowing the video player to function properly;
measuring how many people are using services, enabling those services to be made easier to use and ensuring there's enough capacity to enable them to process at a reasonable speed; and recording your visit to the Website and the pages you have visited and links you have followed, to make the Website more relevant to your interests (we may also share this information with third parties for this purpose); analyzing anonymized data in relation to the use of the Website to help us understand how people interact with the different aspects of our online services so we can make them better.
If you decide not to accept cookies, certain features of the Website may not be displayed or may not work properly. This will restrict what you can do on the Website and may have an impact on design and user experience.
* Examples of features that may be affected:
using the My Collection functionality
receiving a personalized experience of the website
watching videos
liking and sharing a page on social networks
viewing embedded content
If you wish to restrict or block cookies on the Website you can do this through your browser settings. The “Help” function within your browser should tell you how.
Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer, as well as more general information about cookies.
* At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:
Right to rectification
Right to erasure
Right to restriction of processing
Right to lodge a complaint with the respectively competent data protection supervisory authority
Right to data portability (as of May 25th 2018)
Right to object
In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Base Apparel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Base Apparel will stop that processing unless Base Apparel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.
In these cases, or if you have any other questions or wishes in connection with regard to your personal data, please send an e-mail, please send an e-mail to:
Plug-ins (“plug-ins”) of different social media networks are embedded in our web pages. The associated services are provided by the respective companies (“providers”). 
These providers are:
 - Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). For an overview of the Facebook plug-ins and their appearance, go to:
- Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). For an overview of the Twitter buttons and their appearance, go to:
- Instagram is provided by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA („Instagram“). For an overview of the Instagram plug-ins and their appearance, go to:
To increase the protection afforded to your data when you visit our web pages, these plug-ins are implemented as “2-click buttons.” This form of integration ensures that, when accessing a page from within our website containing such plug-ins, you are not automatically connected to the providers’ servers. Only if you activate the plug-ins and thereby permit for data transmission, the browser will create a direct link to the providers’ servers. The content of the various plug-ins is then transmitted by the provider concerned directly to your browser and then displayed on your screen.
The plug-in tells the provider which of our website pages you have accessed. If, while viewing our website, you are logged into your user account with the respective provider, he is able to collate your interest, i.e. the information you are accessing, with your user account. On making use of any of the plug-in functions (e.g. clicking the “Like” button, leaving a comment), this information too will be transmitted by the browser directly to the provider for retention.
Further information on the collection and use of data by the providers and on the rights and possibilities available to you for protecting your privacy in these circumstances can be found in the providers’ data protection/privacy policies:
Data protection/privacy policy issued by Facebook:
Data protection/privacy policy issued by Twitter:
Data protection/privacy policy issued by Instagram:
This Data Protection Statement shall enter into force on 25 May 2018, by BASE APPAREL
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